On Pinterest, the image is the beginning, middle and end of the story, so the quality of images in your Pinterest stream is likely better than anywhere on the Internet. But there is a problem with this visual feast: The Pinterest interface is best-suited to accommodate vertical images. Those of us whose work is primarily horizontal are running into “tiny image syndrome”.
The solution? Crop your images. Use a large, attractive vertical slice to compete for a share of the screen, then link that slice to your full-size horizontal image. Pinterest artists are just starting to catch on to “mega-cropping”, but I predict we’ll soon see an explosion of vertical slices.
Here’s how I have my Cropped for Pinterest board set up:
Since Pinterest doesn’t allow redirects or tiny urls, clicking on the slice sets up a three-click sequence to access the uncropped image. However, you can include a one-click, direct link in the caption below the image. Now you’re cooking!
If you are an artist interested in selling art online, I’ve written a new eBook that will help get your marketing efforts on solid ground. It’s not a how-to book, but rather a what-to-do book.
It’s short: 40 pages of easy to understand information, concisely written, on what to do, what it means and how it works.
My 7 Keys to Selling ART Online is:
- an indispensable tool for artists who are new to online marketing.
- a no-nonsense road-map for skilled web professionals looking to supercharge their online efforts.
Within minutes (literally!) you’ll know what needs to be done and how you need to proceed. You’ll understand how your website, blog, mailing list, backlinks and social media all work together to build a strong sales and marketing presence.
Here’s the deal: it’s free. Download it here or click on the button below. I hope you find it useful and welcome your feedback. You may send it to every artist, fine art photographer, jeweler, sculptor and gallery owner who needs to read it. You may tweet it, email it, link to it here and even post it on your own site or blog. Cheers!